In our fourth episode, we talk to Carlos Ignacio Velasco, Co-Founder of Cacao de Colombia, a high-end producer and marketer of premium chocolate and cocoa beans that sells its products in Japan, Australia and Colombia.
In 2009, along with a couple of friends, Carlos founded the company Cacao de Colombia. Based in Popayán, close to the well-known cacao-growing region Tumaco, the company works directly with smallholder associations to ensure high-quality cacao.
He is an industrial engineer with an MBA and more than a decade of experience working with speciality coffees in the Japanese market. Working in Japan, he was prompted to find out whether the same land that produces internationally sought-after coffee, can yield premium chocolate.
Carlos shares how Cacao de Colombia is building relationships with cacao-growing communities in Colombia to offer single-origin cacao that, because of its high quality, has the potential to secure good prices for farmers.
Some of the key topics discussed in this episode include:
- Why single-origin cacao matters.
- How can information leverage purchasing decisions.
- How to secure constant quality from suppliers.
- How to maintain relationships with international buyers in high-end markets.
- How infrastructure affects the agricultural supply chain.
And much more!
- Colombia a Source of Cacao Genetic Diversity As Revealed by the Population Structure Analysis of Germplasm Bank of Theobroma cacao L.
- How do chocolate lovers balance taste and ethical considerations?
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